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Assignment Questions

Chick Fil A’s classic “Eat Mor Chikin” advertisement

Develop a foundation for an argument that responds to acontemporary advertisement, and write an analysis of the argument the advertisement is making.

As a concerned consumer, forcefully argue your position regarding the ad’s messages. Do this by identifying the ad’s intended audience, the kinds of appeals used, the associations the ad encourages you to make between yourself, or others, and the product, and any bias you detect in the ad.

Must be written in 3rd person.

The advertisement is Chick Fil A‘s classic “Eat Mor Chikin” advertisement.

Here is the link to a picture of the advertisement:

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