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Assignment Questions

Classical conditioning concepts

Your supervisor has asked you to review the basics with your team. Although this is not part of your job description, he feels the team should evaluate some basic marketing techniques. In a report, discuss how marketers use classicalconditioning concepts (such as repetition and stimulus discrimination) in their advertisements and marketing campaigns. Your report should provide examples.

In a 600?800-word report to your supervisor, discuss how marketers use classicalconditioning concepts in their advertisements and marketing campaigns. Answer the following questions in your presentation:

Which classical conditioning concepts (such as repetition and stimulus discrimination) do marketers use in their advertisements and marketing campaigns? Give examples.
Which companies do you think have been effective with cobranding, brand extensions, and/or licensing?
What opportunities are out there for your company regarding cobranding and/or licensing?
Because your company is a large company, could there be any opportunities for brand extensions or family branding?
Why might this be a good/bad idea for the company and its new product?

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