? Coffee shop Industry – its history/definition 1 pages

? Competitors THE FOLLOWING 4- their history/background; strategic leadership, vision and mission (as in stated by the company) 3 pages

1. Dunkin’ Donuts history/background; strategic leadership, vision and mission
2. Panera Bread history/background; strategic leadership, vision and mission
3. Caribou Coffee history/background; strategic leadership, vision and mission
4. MacDonald’s history/background; strategic leadership, vision and mission