1. Complete a minimum 800 word paper analyzing today?s feedback and evaluation strategies of the Colgate-Palmolive toothbrush and toothpaste market.
2. Use the Precision toothbrush case study as both an example of a feedback and evaluation strategy analysis and a good starting point for your current Colgate-Palmolive toothbrush and toothpaste market evaluation.
3. The analysis should include but is not limited to:
a. Evaluation of current research techniques used.
b. Evaluation of current organization research and evaluation management within the company.
c. Evaluation of current marketing intelligence systems for feedback.
d. Your recommendations for feedback and evaluation strategies.
i. Does one strategy look more promising than others?
ii. Should one or more strategies be dropped?
iii. What factors support your recommendation?
4. Submit as a Word document via the WS6 CP Paper – Submit Assignments button. Title your document WS6 CP Paper. For more information on how to submit assignments see Workshop One.
Please include Reference sheet listing sources.
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