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Assignment Questions

Discuss the Management at Xm Radio and Sirius Satellite Radio

The paper must be double spaced with a 12 point font (preferably Times New Roman or Arial). Use APA style guidelines. At least 3 sources must be used–the company’s website and Wikipedia cannot be used as references. The company’s quarterly or annual filings with the SEC (10-Q and 10-K, respectively) must be used as one reference.

In writing the paper, you are a member of the management team writing a critical assessment for senior management. Therefore, lengthy historical descriptions of the company and academic filler (e.g., detailed discussion of Michael Porter’s Competitive Framework) are neither needed nor wanted.
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In today’s business world of harsh competition and pricing battles to win market share we often see two companies, both with a viable product, battle it out for the all too precious market share. XM Radio and Sirius Satellite Radio are two such companies on the corporate battlefield. I will be comparing the companies, their products, pricing and how they market in the face of competition.

http://www.scinet.cc/articles/sirius-vs-xm/satellite-radio.html

http://www.fool.com/investing/high-growth/2007/07/31/xm-vs-sirius-this-is-serious.aspx

http://radio.about.com/od/satelliteradio/ss/blsatstepbystep.htm

http://www.xmsiriusreview.com/

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