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Assignment Questions

Essay on Clean Edge Razor

My assignment is to write a case analysis on a Harvard Brief Case “Clean Edge Razor #4249 ”

Please address the following questions regarding the Clean Edge case study:

1. What changes are occurring in the nondisposable razor category? Assess Paramount’s competitive position. What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge?

2. How is the nondisposable razor market segmented? Examine consumer behavior for nondisposable razors.

3. What are the arguments for launching Clean edge as (a) niche product, and (b) a mainstream brand? Which would you recommend? What are the strategic implications of your recommendations?

4. Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

Please complete the attached spread sheet template as well.

Let me know if you have additional questions.

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