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Assignment Questions

Essay on Value Chain Analysis

Please write a two page essay on Value Chain analysis of Social media monitoring companies. These are companies Radian 6 and Brandwatch, needs to be looked in to make this value chain. These two companies do Social media monitoring and give feeds to their clients. They tel their clients what people are saying about them or their brand in various social media channel like Facebook, Linkden, Twitter etc.
We need to examine the issue with related to brandwatch and make a value chain. The mechanism could be that we make a value chain for Social media monitoring companies and another onee for Brandwatch company and comparethe two to see in which areas Brandwatch is strong and where it is weak

There is no written source available, we need to search in Web, also see the websites of these two companies Radian 6 and Brandwatch. Similar websites of social media monitoring companies can also be examined

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