Impact of Celebrity Endorsement on Brand Image and Positioning
As for summarizing the subject of the project, the paper intents to analyze the use of celebrity endorsement strategy of the brands beginning from choosing the right celebrityfigures until the final results of the strategy.
Depending on the researched done regarding the subject, I am planning to structure the project basing on the points below. Relating to the subject new headlines and topics may be added depending on your preparation.
– Definition of the endorsement strategy
– Reviewing in terms of Company, Celebrity, Brand and Consumer
– Endorser Attributes
– Celebrity Selection
– Process of Celebrity Endorsement
– Impact of Celebrity Endorsement Strategy basing on real life examples
– Risk of Celebrity Endorsement strategy by reasoning and reviewing the brands
– Returns of Celebrity Endorsement strategy by reasoning and reviewing the brands
As for the examples various figures may be given in different industries and sectors like sports, entertainment, foods/beverages.
PROJECT WRITING RULES
Font = Times New Roman – 12
Headers, Footers, Tables Description fonts – 10
Line Spacing = 1,5
Headers, Footers, Tables Description Line Spacing = 1
Page Margins = Left 3 cm , Right/Top/Bottom 2,5 cm
Should have an abstract with max words of 200.
* Table of Contents
*List of Tables
*List of figures
*List of Abbreviations
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