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Assignment Questions

The cruise industry

Evaluate the cruise industry specifically Carnival cruise, Norwegian cruise, and Royal carribean. Evaluation needs to be based on “Porter’s Five forces” and cover the following:

Competition in the industry, does industry have substitue products, bargaining power of suppliers, bargaining power of consumers, Are there any new entrants (what are the barriers of entry.
How intense is the rivalry?
Is there a forecasting method that can be used to predict where the industry is going? (Ex. of forecasting. Nieve method which is looking at the previous sales last year, moving average-the last three years, weighted average-assigning a weight to each period, Globalization-technology
Is there some impact that globalization may have in the future.

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