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Assignment Questions

Vision and Mission of a Company

Utilizing information from the company “Caterpillar
Review and analyze the vision and mission statement. Is the company following the stated vision and mission?
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Complete an external assessment, utilizing Porter’s model for a competitive analysis
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Evaluate the organization’s Intensive Strategy, in the areas of Market Penetration, Market Development and Product Development

??Construct a SWOT analysis for the organization ??

Review your research and based on your conclusions, what corporate strategy would you recommend for the next five years of operations?

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