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Assignment Questions


M5A1 Case Study: Zappos

The case analysis method is an excellent learning tool as well as an important assessment instrument. This method helps develop your ability to synthesize textbook material and various situational factors. You will analyze a series of cases during the course. You should be able to identify the issues and suggest solutions. A particular case may deal with issues or concepts that you have not yet reached in the textbook. In that situation, you are expected to research the textual materials to develop your analysis.

For this module, you will analyze the following article:

?Ocejo, M. (2011). Christa Foley: Recruiting outside the box at Zappos. Secured Lender, 67(6), 34?38.Retrieved from http://vlib.excelsior.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN

Based on the reading, our classroom discussions, and your personal experience, write the case analysis. Please include answers to the following questions in your analysis:

?Would you consider working for Zappos? Why or why not?
?What are Zappos‘ ten core values? What impact do they have on the corporate culture?
?What are the two kinds of interviews a prospective employee will experience at Zappos? Why must an employee pass both interviews before being hired?
?What is “the offer” and what is its purpose?

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